Danielle Isaac
We sat down with Women to Women Network member Danielle Isaac, owner of Family Dreams, LLC, and here’s what she had to say…
Who are your clients/customers?
My clients are typically people who have stepped out of the corporate world and want to step into the consulting space by launching a new business. I help them to clarify what their business is and what services or products they'll provide. We create a plan to allow them to be their own boss and make their own money.
How do you help your clients/customers?
I help my clients get clear on what kind of business they want to have, how they monetize that, and how they charge a value that will allow them to make a living off of it. I also help them through the obstacles that may get in the way, like self-sabotage and imposter syndrome.
What brought you to this line of work?
I was in a corporate job as an operations manager, and I found that I needed something more fulfilling and flexible. I was feeling burnt out, so I wanted to step into something where I'd have time for self-care and be able to grow. I found a fantastic mentor that helped me clarify my business goals. That experience led me to get certified as one of her coaches. As a coach, I realized business strategy is a common struggle, so I really focused on that.
What brings you the most joy in your business?
I often see clients who don't think they can have their own business or don't know what kind of business they want to have. It's normal to feel stuck, but when I see the wheels start turning and clarity setting in on what type of business is possible, it brings me so much joy. It's so much fun watching people take the steps to build their business and follow through with consistent action. Hearing my clients say, "why didn't I do this sooner?" is the best feeling! There is so much freedom that comes with entrepreneurship.
What defines you/your business?
I teach people how to work in harmony with the law of attraction. They are the visionary of their business, and their job is to hold that vision and recognize the resources (people, pieces, and parts) that come their way. This can be done with ease and joy.
I like to get creative. As a former sales performance coach and trainer, when I see my clients getting stuck in the trenches, I will get in there with them to accomplish the goal. It's important to me to help my clients overcome their inner critic and inner saboteur.