Members & First Time Guests: Free

Returning Guests: $15

Building Your Business Brand

What is a brand? Is it your logo? Is it how people relate to your business or good customer service? A strong, recognizable brand has the power to set yourself apart in the marketplace. 

You don’t need to be a billion-dollar business to have a brand strategy. It doesn’t need to be a complex process, either. 

In this talk, Kelsey Olson of Wauna Credit Union will guide you through the basic concepts of branding. You’ll learn about the foundations of a brand and how you can communicate your business’ value before saying a single word, plus the what, why and how of branding:. 

•  What – The Building Blocks of a Brand Identity

• Why – Communicating Your Value Proposition

• How – Tailoring Visuals for Your Target Audience

Join us for this thought-provoking (and necessary) presentation, networking, and connection. 

About the Speaker…

Kelsey Olson
Creative and Design Specialist
Wauna Credit Union

Former freelance graphic designer Kelsey Olson has a keen eye for the details that make up a strong brand, which goes beyond a company's logo. As the Creative & Design Specialist for Wauna Credit Union, Kelsey she manages the visual brand of the credit union and visual communications to its members: 

"I help Wauna customers by giving them a consistent experience when they enter a branch. My work will feel familiar and welcoming to them because they know what to expect. I tell the brand story by taking a compelling history and turning it into something that creates a path toward the future through robust visual components. We're growing the roots so that we can expand."

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