Members & First Time Guests: Free

Returning Guests: $15

Taking the Mystery and Intimidation Out of AI

AI dominated business conversations in 2023. It can be daunting and intimidating to figure out yet another tech tool when you don’t even know how to use the ones that have been around for years. There’s also the fear of missing out and getting left behind by the competition using AI in their business. 

Don’t worry because marketing and business intelligence consultant Heather McDaniel has you covered! In this talk, she’s going to walk you through what AI is all about and how you can leverage it in your business. 

 Here’s what she’ll cover:

• What AI is changing in business, especially in marketing. 

• The common uses and pitfalls of using AI in your business. 

• 3 simple ways to strategically implement AI. 

This Coffee & Conversation session also features a live walkthrough of AI tools such as Bard and Chat GPT and a discussion of the legal and ethical considerations of using AI. 

Whether you're a technology wizard or new to the AI landscape, this session offers practical insights and a chance to explore the fascinating intersection of technology and marketing. Join us for a lively conversation and networking opportunities.

About Our Speaker…

Heather McDaniel
Marketing and Business Intelligence Consultant

Heather McDaniel has been at the forefront of business and technology for more than 20 years, whether it was covering handheld computing during the dot-com boom of the 2000s, as a social media consultant in the 2010s, or as a business intelligence consultant in the 2020s. 

Her work intersects the creative spirit while helping businesses make sense of data to make better decisions. She currently resides in Santiago de Compostela, Spain.

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