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Marketing + Sales

  • Times listed are Pacific. Connect Anywhere Virtually (map)

Members & 1st Time Guests: $0
Returning Guests: $25

Magic Moments in Customer Service

Have you ever noticed the Disney Experience, whether you’re at Disneyland or in a Disney Store? That’s not an accident; that’s by design. That’s because every customer touchpoint is crafted into “Magic Moments.”

Disney would not be as successful without their commitment to creating and maintaining a magical experience throughout their service interactions. Each employee, from the janitor to the CEO, is trained as a performer and dubbed a cast member. You might not have a billion-dollar conglomerate, but you can apply these same principles to your own business.

Workshop Highlights:

  • The questions you need to ask so you can create a world-class experience for each and every customer you serve.

  • An assessment of your business mission and how to apply it in business practice.

  • How to know if your brand, marketing, and customer interactions are cohesive.

  • What it takes to weave your mission throughout the customer experience.

About our Speaker…

Penélope Larson
Lead Training and Development Consultant & Travel Agent
DIA Group Consulting LLC & DIA Group Travel

Penélope hails from the Dominican Republic and grew up in Richmond, Virginia. She studied business, hospitality and tourism management, psychology, and marketing, earning degrees from Idaho State University and Brigham Young University-Hawai'i. Part of her mission in founding her training and travel business - DIA Group is to help others develop self-acceptance, increase professional skills, grow confidence in personal communication, and connect with communities through Discovery, Immersion, and Amplification.

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